1. True Convergence
Industries are consolidating, companies and sectors are merging. We see players diversify towards OTT and move into IoT, leading to so-called quintuple bundles (TV, internet, fixed line telephony, mobile, smart home).
True Convergencepertains to the basic human needs of simplicity and convenience, but it goes further than simple bundling of these services, as it entails the unification of networks, operational processes, and user experience. So it includes the connection of mobile with fixed networks on the back-end, but also the merging of consumer services on the front-end.
Virtualization of CPE (like STBs) and recording functionalities moving to the cloud, allow this convergence on both the back-end as well as the front-end to move in place. Together with our managed services, these are the typical system integration services Divitel can offer to your business.
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2. Browser Wars create increased need for Multi DRM
Most of the television and film content delivered over IP would not be possible without Digital Rights Management. The ever-expanding variety of devices implicate significant challenges to over-the-top video distributors, because the players used in different devices and browsers often mandate the adoption of different video distribution formats that only support specific DRM protection technologies. The impact of this topic for the video industry increased recently when Google ceased to support Microsoft Silverlight on its Chrome browser. More importantly, Google’s decision may well foreshadow similar moves by other browsers, which indicates the need for content to have multi-DRM support. Divitel can provide your multi-DRM solution to multi-screen video distribution services for both managed and unmanaged platforms.
3. Live User-generated Broadcasting
Personal live video streaming has been around for quite some time, but lately it has been exploding with the arrival of the Meerkat and Periscope app. The technology that makes live video streaming possible has grown up and is implemented on a much bigger scale. The speed of mobile internet is increased with the arrival of 4G, and social media is widely adopted by modern societies. Vlogging is becoming very popular, as well as the broadcasting of computer games (Twitch). Personal video streaming can also be used to cover events and other news stories, not only by journalists but by anyone with a smart phone. It is expected that the live video streaming market will grow big, fast. Divitel has the experience and the technology to help setting up, expand and improve the video platforms that are required to make this all possible.
It is expected that in some years, video infrastructure will become ubiquitous and perhaps even ‘free’ (like roads). Once the distribution of the same piece of content is equal over any network or device, in terms of prices and availability to the consumer, operators/service providers and broadcasters alike, will have to learn not to build business models around such channels but around individual consumers. More advanced, personalized services offered by operators and broadcasters will thus be required and Divitel can advise and support this. Technically, it means you need web-based software in the ‘hub box’, security on that box, two-way data streams for processing and analytics, and user interfaces on multiple devices. This then opens up possibilities for more personalized recommendations and advertisements.
5. The Evolution of Video Quality
The consumer buzz word regarding video quality is 4K (resolution), with the term UHD often being used interchangeably. So much even, that it is sometimes forgotten that video quality can be so much more than that. High Frame Rate (HFR) and Wider Color Gamut (WCG) come to mind. Most notably though, there is High Dynamic Range (HDR) video, which delivers imagery with increased contrast, improved picture quality, and greater luminance extremes. We could then distinguish various models (in the order of decreasing required bandwidth): Premium UHD (having 4K, HFR, WCG, and HDR), ‘regular’ UHD/4K with only HDR added to it, or Super HD with any of aforementioned next-gen technologies (e.g. HDR and/or HFR), as a step in between. So if you are a DTT or OTT player with limited spectrum availability, the lower bandwidth option of Super HD might be very viable. Inquire at firstname.lastname@example.org to learn how Divitel can help you leverage these developments.
At the moment there are few TVs on the market that fully support HDR and competing specifications for supporting it, as witnessed by the previews of new television sets at CES in January. Samsung’s JS9 and JS8 series sets were among the first to include native HDR, while select OLED and 4K displays from LG and Sony also support the standard.
Thierry Fautier (VP of Video Strategy at Harmonic) believes the set market will then be determined by the amount of HDR content that is available. If broadcasters provide UHD channels with HDR support then the market for non-HDR ultra high-definition will quickly disappear, he reckons. “And it makes sense that they should push hard with HDR and high frame rate [for UHD],” he argues. This is backed by the fact that Amazon and Netflix are now among the first content providers to offer HDR content.
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