Victoria’s Secret Live 2016 is just one of several examples of social live video tying into traditional TV broadcast events highlighted in Divitel’s latest whitepaper “Social Video Streaming for Broadcasters: Everything you should know”. In it, readers can find background information on the rapid rise of both YouTube Live as well as Facebook (FB) Live and their relevance to anyone in the broadcasting industry. Seven tips for using social live video as a broadcaster are accompanied by three relevant examples of its use and the technical details surrounding broadcasting live video through these platforms. Rounding off the paper is some basic information that helps broadcasters choose either (or both) platforms for their live social video streams.
- ITV News (UK) and Taff/Pro7 (DE) leveraging Facebook Live to increase engagement
- Victoria’s Secret driving social buzz through their YouTube Live pre-show
- Data showing that most engagement with live social video actually takes place during the time of streaming, making a longer stream preferable in most cases
- Tips for engaging a live audience
- And much more
Want to know more about bringing live social video to your traditional TV broadcasts or do you simply want to chat about social video? We’re happy to talk! Send us an email at firstname.lastname@example.org and we’ll get back to you as soon as possible.
Whitepaper “Social Video Streaming for Broadcasters: Everything you should know”
Found useful information in this article?