Today’s video services generate more data than ever. How can you use this data to end up with better informed decisions for strategy and operations? To help you effectively unearth, align an document your strategic priorities, we’ve developed a model which will provide you a comprehensive framework to fully align your data strategy with your business objectives: the Media Data Navigator
Are you struggling with how to successfully transition into a data-driven organization? Let us help you. Send an email to [email protected] – or your Divitel contact – and we’ll get back to you as soon as possible.
The Media Data Navigator is a model that can be used by operators, service providers and other media industry stakeholders. It’s never a finished product, but rather a model that’s constantly evolving. If and when you use it, you’ll undoubtedly tweak it for your specific use-case. From our end, we’d like to assist you in the process by telling you about our reasoning behind its current incarnation, the way we currently utilize it with clients and some possible follow-up actions. The Media Data Navigator is released under a creative commons CC BY 4.0 license, which allows you to copy, redistribute, remix, transform and use the model in any way, shape or form, as long as you give appropriate credit. Ideally, it will help you like it helped many Divitel clients before you.
The Media Data Navigator allows you to organize your thoughts and planning within a framework comprising of eight main strategic domains related to the use of data in the media industry, broadly categorized in 3 sections:
Within each domain, you will document your strategic ambitions by color-coding the corresponding options according to the following:
You will notice there are spaces left at the bottom of most domains to add your own options. The world is rapidly changing and you will probably want to incorporate your own ideas and vision in this framework.
Filling out the Media Data Navigator is – by itself – a great exercise. It forces you to think about what defines your strategy, as it relates to your handling, utilization and monetization of the data generated in your business. This process can be useful in different scenarios that may be relevant for you and your business, such as:
In all cases, a mapped-out Navigator is a great way to get to a roadmap that translates strategy to actionable solutions.
There are many ways in which to use the Media Data Navigator and there’s really no right or wrong way here: We’d invite you to use this model in whatever way fits you and your business. If you do use the Navigator in an interesting fashion or simply have some feedback, we’d love to hear it. Send us an email at [email protected] and we’ll get back to you as soon as possible.
Are you pressed on attaining operational efficiency, or looking for obtaining commercial advantage? Do you properly handle personal data in terms of its regulatory implications? Who owns which data?
Do you need to further explore which data you have, better understand it, and curate your data for analysis? What is the right balance between data sensitivity and universal availability?
Are you utilizing both structured and unstructured data? Do you have batch data collection or real-time processing? Which data do you collect, and which data would you wish to rather have already?
What is mix of cloud and on-premise deployment that best fits for you? Do you have enough automation for testing? Can machine learning help you in automating mundane processes, and if so, in which areas and how?
Do you have customer intimacy to fully understand their behavior? Can you fully control your customer’s journey and make good use of it in the meantime?
Do you have the correct level of operational awareness? Is it more reactive or proactive?
Do you have separate tools and screens for different system components for different teams? Do you correlate between them and have the full, accurate and undisputable picture, available to all involved?
Do you automatically and dynamically monitor and distinguish between normal network traffic and a suspicious one?
What are the critical success factors for different personas in your organization? How do these converge and relate to the service you offer?
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