On Monday December 5th people in more than 190 countries sat down in front of their televisions or pulled out their mobile devices to watch the annual Victoria’s Secret Fashion Show. What might be more interesting from a broadcaster’s or content creator’s perspective, though, is what happened in the hour leading up to the show. For close to 60 minutes, fans all over the world could tune in for a live social video stream of the pre-show through Google’s (GOOGL) YouTube Live. Close to a million people tuned in, causing a bump in online chatter about the show in the time leading up to the event.

Victoria’s Secret Live 2016 is just one of several examples of social live video tying into traditional TV broadcast events highlighted in Divitel’s latest whitepaper “Social Video Streaming for Broadcasters: Everything you should know”. In it, readers can find background information on the rapid rise of both YouTube Live as well as Facebook (FB) Live and their relevance to anyone in the broadcasting industry. Seven tips for using social live video as a broadcaster are accompanied by three relevant examples of its use and the technical details surrounding broadcasting live video through these platforms. Rounding off the paper is some basic information that helps broadcasters choose either (or both) platforms for their live social video streams.

Some highlights:

  • ITV News (UK) and Taff/Pro7 (DE) leveraging Facebook Live to increase engagement
  • Victoria’s Secret driving social buzz through their YouTube Live pre-show
  • Data showing that most engagement with live social video actually takes place during the time of streaming, making a longer stream preferable in most cases
  • Tips for engaging a live audience
  • And much more

Want to know more about bringing live social video to your traditional TV broadcasts or do you simply want to chat about social video? We’re happy to talk! Send us an email at marketing@divitel.com and we’ll get back to you as soon as possible.

Whitepaper “Social Video Streaming for Broadcasters: Everything you should know”

Social live video streaming is booming. Looking at the prevalence of live videos in Facebooks Newsfeed or on YouTube, it’s difficult to imagine that this particular form of video broadcasting didn’t exist until 2015. In January of that year, Meerkat launched to the public, followed shortly by Twitter’s acquisition and launch of Periscope. Both have greatly influenced the subsequent introduction of live video streaming on Facebook, made available to select users in August of 2015. YouTube has actually offered live video streaming to select users as early as 2011, spurred on by the rise of video game streaming through Twitch, but has greatly increased visibility and functionality over the last year or so. Since march of 2016, YouTube has offered live video streaming through their mobile app, causing exponential growth in the volume of live content on offer.

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