The way subscribers consume video content is changing. Even though TV still takes a central role in the way we consume video content, viewing behaviors now are radically different from what they were just a few years ago. With video content being available on a wide range of devices, your content needs to be available Anytime, Anyplace, Anywhere. At Divitel we can add TV Everywhere capabilities to your existing video service or design and build a multiscreen solution from scratch – allowing your viewers access to video content on multiple different devices, including mobile, web-based and streaming boxes.
Essentially, multiscreen (also written as ‘multi screen’ or ‘multi-screen’) refers to the ability to display video content on a range of different devices. By transforming the content into multiple bit rates, formats and resolutions, the content is available on a wide range of devices such as the television set, mobile phones, tablets, computers, laptops and game consoles.
Operators can deliver video content through their managed network, or over-the-top with the use of a third party transport service. Generally speaking, TV Everywhere technology makes use of unicast IP delivery.
The terms ‘multiscreen’ and ‘OTT‘ are often used interchangeably. However, OTT refers to the mode of transportation, where video content is distributed over the open internet as a standalone product, while multiscreen specifically refers to the encoding and transformation technology needed to display video content on multiple devices. Both techniques are often used together.
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