Digital technologies are rapidly changing the TV and video landscape. Device fragmentation, evolving customer requirements and increasingly short development cycles have created an industry that’s transforming before our very eyes. In this tumultuous environment, newcomers and old dogs alike find themselves considering new ways to monetize video content. Divitel’s Video and TV Monetization Consultancy helps you find the best possible monetization strategy for your video or TV service.
Sustainable profitability for your video or TV service
Today’s consumer expects to watch TV whenever and wherever they want. Functionality like personalization, recommendation and on-demand video delivery are rapidly becoming the norm. A increasingly competitive marketplace requires operators and broadcasters alike to support increasingly complex video delivery solutions to enable this expanding feature set. The cost associated with maintaining these solutions can be considerable, while consumers often seem to favor low-cost alternatives. The result is that many services struggle to sustain profitability. Divitel video and TV monetization consultancy helps services reach, maintain or increase profitability by looking at both sides of the equation. By providing actionable insights that enable a significant, continuous decrease in OPEX, as well as advice on the full spectrum of possible monetization strategies, Divitel Consultancy can significantly impact the profitability of your service.
Video and TV monetization strategies
Long gone are the days where TV operators exclusively monetized by selling expensive bundled services and broadcasters lived off of ads and programming fees alone. Aside from new technological developments and evolving consumer behaviors, novel business models are fundamentally changing video and TV monetization as we know it. More and more broadcasters are developing OTT services that allow them to directly interact with – and monetize – their end-users. Many operators on the other hand, are embracing the so-called skinny bundle, which allows consumers a cheap entry level TV service and presents operators with the possibility to up-sell premium services to improve RPU. Monetization isn’t a one-size-fits-all process, though. How you monetize your service is influenced by your content, your target audience, the associated use-cases and more. Divitel can guide you through a jungle of video and TV monetization strategies to help you find the one that best fits your business.
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