Asses strategic alignment of projects, plans and ambition with strategic business priorities
It has been more than two years since we’ve released 2017s successful TV (Strategy) Navigator. The response was immense, from partners using it to model their customers’ priorities, to (potential) clients using it to align their internal TV strategies and more. Since we have gained a lot of new knowledge in the past two years that we would like to share with you, we decided to update the model to help you develop an even better strategy for your media business. But that’s not all… In addition we have also made a complete new model which is all about data and how to align your data strategy with your business objectives: the Media Data Navigator. Read more about it on the corresponding page.
Forged by experience
Your business is changing fast. This isn’t necessarily a bad thing though. With the right mindset and – more importantly – the right strategy, the disruption of TV and video can be a huge opportunity. Therefore, we’ve developed a model that has been the first step in formulating this strategy for dozens of companies in the industry.
For years, we’ve seen clients struggle with the challenges of TV and video’s digital disruption. The near-impossibility of writing an RFP with perfectly predicted requirements for some distant point in time – or setting up a service environment for a system that’s constantly evolving – can paralyze processes that are increasingly required to be quick and lean. Our efforts to effectively unearth, align and document strategic priorities for these organizations organically grew into the TV Navigator we are presenting you today.