Asses strategic alignment of projects, plans and ambition with strategic business priorities
It has been more than two years since we’ve released 2017s successful TV Navigator (before: TV Strategy Navigator). The response was immense, from partners using it to model their customers’ priorities, to (potential) clients using it to align their internal TV strategies and more. Since we have gained a lot of new knowledge in the past two years that we would like to share with you, we decided to update the model to help you develop an even better strategy for your media business. But that’s not all… In addition we have also made a complete new model which is all about data and how to align your data strategy with your business objectives: the Media Data Navigator. Read more about it on the corresponding page.
Forged by experience
Your business is changing fast. This isn’t necessarily a bad thing though. With the right mindset and – more importantly – the right strategy, the disruption of TV and video can be a huge opportunity. Therefore, we’ve developed a model that has been the first step in formulating this strategy for dozens of companies in the industry.
For years, we’ve seen clients struggle with the challenges of TV and video’s digital disruption. The near-impossibility of writing an RFP with perfectly predicted requirements for some distant point in time – or setting up a service environment for a system that’s constantly evolving – can paralyze processes that are increasingly required to be quick and lean. Our efforts to effectively unearth, align and document strategic priorities for these organizations organically grew into the TV Navigator we are presenting you today.
Since its first inception, the TV Navigator has evolved into a model that’s been used by dozens of operators, service providers and other TV industry stakeholders. It’s never a finished product, but rather a model that’s constantly evolving. If and when you use it, you’ll undoubtedly tweak it for your specific use-case. From our end, we’d like to assist you in the process by telling you about our reasoning behind its current incarnation, the way we currently utilize it with clients and some possible follow-up actions. The TV Navigator is released under a creative commons CC BY 4.0 license, which allows you to copy, redistribute, remix, transform and use the model in any way, shape or form, as long as you give appropriate credit. Ideally, it will help you like it helped many Divitel clients before you.
How to fill out the TV Navigator?
The TV Navigator allows you to document your priorities within ten main strategic domains, related to the TV and video industry:
- Three domains on vision: business, proposition and value type.
- Four domains of product and technology: content, network, access and device.
- Three domains of operations: service design, data and (future) technology.
Within each strategic domain, you will document your strategic ambitions by color-coding the corresponding options:
- Must Haves are the unavoidable goals, that define your business or service;
- Should Haves are highly desirable goals that have definite, measurable added value for your business or service;
- Could Haves are of interest, possibly realizable in the existing context and could be of added value;
- Won’t Haves are simply not possible, and it’s best not to waste any energy on it.
You’ll notice there are spaces left at the bottom of most domains to add your own options. The world is changing rapidly and you’ll probably want to incorporate your own ideas and vision.