Media Data Navigator

Today’s video services generate more data than ever. How can you use this data to end up with better informed decisions for strategy and operations? To help you effectively unearth, align an document your strategic priorities, we’ve developed a model which will provide you a comprehensive framework to fully align your data strategy with your business objectives: the Media Data Navigator (derived from the previously released TV Navigator).

Are you struggling with how to successfully transition into a data-driven organization? Let us help you. Fill our the form on this page – or call/email your Divitel contact – and we’ll get back to you as soon as possible.


Divitel's Media Data Navigator 2019

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The Media Data Navigator is a model that can be used by operators, service providers and other media industry stakeholders. It’s never a finished product, but rather a model that’s constantly evolving. If and when you use it, you’ll undoubtedly tweak it for your specific use-case. From our end, we’d like to assist you in the process by telling you about our reasoning behind its current incarnation, the way we currently utilize it with clients and some possible follow-up actions. The Media Data Navigator is released under a creative commons CC BY 4.0 license, which allows you to copy, redistribute, remix, transform and use the model in any way, shape or form, as long as you give appropriate credit. Ideally, it will help you like it helped many Divitel clients before you.


How to fill out the Media Data Navigator?

The Media Data Navigator allows you to organize your thoughts and planning within a framework comprising of eight main strategic domains related to the use of data in the media industry, broadly categorized in 3 sections:

  • Two domains on big data vision: ‘data policy’ and ‘practices & workflows’.
  • Two domains of execution: ‘data collection’ and ‘control & granularity’.
  • Four domains of discovery: ‘business intelligence’, ‘operational intelligence’, ‘virtualization & interaction’ and ‘network security intelligence’.

Within each domain, you will document your strategic ambitions by color-coding the corresponding options according to the following:

  • Must Haves are the unavoidable goals, that you must focus on for your business.
  • Should Haves are highly desirable topics of consideration that would add measurable value to your business.
  • Could Haves are of interest, possibly realizable goals in the existing context in an opportunistic way.
  • Won’t Haves are out of scope topics which are either not applicable, or not suitable to focus on at this time.

You will notice there are spaces left at the bottom of most domains to add your own options. The world is rapidly changing and you will probably want to incorporate your own ideas and vision in this framework.

What defines your data strategy?

Using the Media Data Navigator

Filling out the Media Data Navigator is – by itself – a great exercise. It forces you to think about what defines your strategy, as it relates to your handling, utilization and monetization of the data generated in your business. This process can be useful in different scenarios that may be relevant for you and your business, such as:

  • Filling out the Navigator to assess if activities like vendor selection, technology choice, organizational and legal readiness pertaining to the use of data in your media business fits in your strategic priorities and necessities.
  • Filling out two versions of the Navigator: One detailing your existing data strategy and another shaping your targeted strategic ambitions, thus allowing you to define the steps to take to get from here to there.
  • Having multiple people from within the same company fill out the Navigator separately, before moving to a joint session to find out where priorities overlap and where they diverge.

In all cases, a mapped-out Navigator is a great way to get to a roadmap that translates strategy to actionable solutions.

There are many ways in which to use the Media Data Navigator and there’s really no right or wrong way here: We’d invite you to use this model in whatever way fits you and your business. If you do use the Navigator in an interesting fashion or simply have some feedback, we’d love to hear it. Send us an email at and we’ll get back to you as soon as possible.

The categories of the Media Data Navigator

  • Data policy

    Are you pressed on attaining operational efficiency, or looking for obtaining commercial advantage? Do you properly handle personal data in terms of its regulatory implications? Who owns which data?

  • Practices & workflows

    Do you need to further explore which data you have, better understand it, and curate your data for analysis? What is the right balance between data sensitivity and universal availability?

  • Data collection

    Are you utilizing both structured and unstructured data? Do you have batch data collection or real-time processing? Which data do you collect, and which data would you wish to rather have already?

  • Control & granularity

    What is mix of cloud and on-premise deployment that best fits for you? Do you have enough automation for testing? Can machine learning help you in automating mundane processes, and if so, in which areas and how?

  • Business intelligence

    Do you have customer intimacy to fully understand their behavior? Can you fully control your customer’s journey and make good use of it in the meantime.

  • Visualization & interaction

    Do you have separate tools and screens for different system components for different teams? Do you correlate between them and have the full, accurate and undisputable picture, available to all involved?

  • Network security intelligence

    Do you automatically and dynamically monitor and distinguish between normal network traffic and a suspicious one?

  • Critical success factors

    What are the critical success factors for different personas in your organization? How do these converge and relate to the service you offer?

Want to know more about our Media Data Navigator?

Leave a message and we’ll contact you within 24 hours.

Denkhan Samilgil
Product Manager
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