Today’s video services generate more data than ever. How can you use this data to end up with better informed decisions for strategy and operations? To help you effectively unearth, align an document your strategic priorities, we’ve developed a model which will provide you a comprehensive framework to fully align your data strategy with your business objectives: the Media Data Navigator (derived from the previously released TV Navigator).
Are you struggling with how to successfully transition into a data-driven organization? Let us help you. Fill our the form on this page – or call/email your Divitel contact – and we’ll get back to you as soon as possible.
The Media Data Navigator is a model that can be used by operators, service providers and other media industry stakeholders. It’s never a finished product, but rather a model that’s constantly evolving. If and when you use it, you’ll undoubtedly tweak it for your specific use-case. From our end, we’d like to assist you in the process by telling you about our reasoning behind its current incarnation, the way we currently utilize it with clients and some possible follow-up actions. The Media Data Navigator is released under a creative commons CC BY 4.0 license, which allows you to copy, redistribute, remix, transform and use the model in any way, shape or form, as long as you give appropriate credit. Ideally, it will help you like it helped many Divitel clients before you.
How to fill out the Media Data Navigator?
The Media Data Navigator allows you to organize your thoughts and planning within a framework comprising of eight main strategic domains related to the use of data in the media industry, broadly categorized in 3 sections:
- Two domains on big data vision: ‘data policy’ and ‘practices & workflows’.
- Two domains of execution: ‘data collection’ and ‘control & granularity’.
- Four domains of discovery: ‘business intelligence’, ‘operational intelligence’, ‘virtualization & interaction’ and ‘network security intelligence’.
Within each domain, you will document your strategic ambitions by color-coding the corresponding options according to the following:
- Must Haves are the unavoidable goals, that you must focus on for your business.
- Should Haves are highly desirable topics of consideration that would add measurable value to your business.
- Could Haves are of interest, possibly realizable goals in the existing context in an opportunistic way.
- Won’t Haves are out of scope topics which are either not applicable, or not suitable to focus on at this time.
You will notice there are spaces left at the bottom of most domains to add your own options. The world is rapidly changing and you will probably want to incorporate your own ideas and vision in this framework.