Traditional media companies are caught in a spending trap, with costs of video delivery getting out of control. Spurred by competition from digital OTT players, not only have content costs ramped up, but non-content costs are rising as well, in a lot of cases, growing faster than revenue. In fact, if nothing is done, these non-content costs are expected to increase to unsustainable levels.
So what are these non-content costs about? They are for a large part related to video delivery becoming increasingly complex. The time and effort it takes to manage incidents, analyze root causes of failures and make changes to improve service quality is reaching unsustainable levels.
It is possible to change all of this…
Read our industry briefing ‘Video delivery operations – From Money Pit to Honey Pot‘, where we share the steps that TV operators, Telcos and other media companies could take to reduce costs, increase profitability and unlock value from within in order to generate the funds needed to innovate and compete.